Co-OpetitionSeize on Co opetition The Economist Though often compared to games like chess or poker, business is different people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative business strategy laid out in Co opetition. Barry Nalebuff and Adam Brandenburger,